This is a foundations and fundamentals course of the knowledge and education of the sporting director also known as a technical director who is now crucial in every football club worldwide. 

Where you will learn the technical dimensions of the running of a football club from building and leading a scouting team to forming a successful recruitment model that creates value for clubs on and off the pitch.

This course is designed for people looking to gain experience form lower levels to those actively working in the professional game.

And you will learn effective ways to manage your teams within your responsibilities. Gaining a new perspective to lead an effective area of the football club.

This is a 4-week fast-paced course. Each module consists of recorded lessons (5-10mins), weekly live lectures, case studies, and discussion assignments on the community as well as insight stories and articles.

Each module consists of recorded lessons, weekly live lectures, case studies, and discussion assignments on the community. 

During this course, there are five pillars to focus on:

• Building a core team and team culture.
• Squad planning, forming a winner recruitment strategy.
• Legal subjects to assess as a buyer & seller club.
• Academy & first teams transition.
• The fundamental role of data/analytics department.

What you’ll learn.

• Building a team and creating a culture,
• Forming a recruitment strategy,
• Building a successful squad, the timeline of squad planning, and defining target markets,
• The healthy connection between youth teams and first team,
• Acquiring talents with the best possible deals, and nourishing them,
• Legal essentials of a negotiation and recruitment process,
• The fundamental role of analytics/data and its limits in the recruitment process,
• Anticipate technology’s continuing impact.